Twilight is a world wide film which consits of four stories, before entering the film industry Twilight was originally a book written by American author Stephenie Meyer. Even though the film is an American film one of the main characters 'Edward Cullen' is an British actor. While being a worldwide film it has a huge fan base in each country which ranges on a various of ages. Twilight films are not just promoted and advertisted through television, radio, internet and books but it has also got its own range of merchandise which consists of the following, Keyrings, Mugs, pens, Bags, stationary, Tops, Jumpers, drink bottes, lunch boxes, christmas advent calendars, beding, calendars for the year. Not only does twilight sell alot or merchandise, because of the narrative within the film between Bella, Edward and Jacob and how the boys fight over Bella for her love and devotion, the promotional industry came up with an idea of creating a 'Team Edward' and 'Team Jacob'. By creating this it gatehrs fans to purchase more merchandise by buying special team gifts.
Buy films such as Twilight having an extra promotional package it helps them increase on profits so that when making the next film it can be made much better and in a better detail so that fans can become more crazy.
Even though Twilight itself promotes very well it is also promoted through their fans by them purchasing merchandise but also how some fans create a blog updating about the stars and inside information or their feelings towards the film, this has also been shown through youtube with fans creating videos, such as one American fan posted a video on youtube of themself crying when they found out about the real life couple 'Bella who is Kristen Stewart' and 'Edward' Robert Patterson splitting up as Kristen cheated on Rob with the producer of the film. With fans creating pages and videos it just shows how effective the film has on people and how some people build a life around the film.
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