Sweeney Todd Film poster

The purpose of this film poster is to promote the film "Sweeney Todd', which stars Johnny Depp. It is also used to show its target audience which is men from the age group of 20-30 year olds, the film poster is aged to this target audience as it is mainly aimed towards men, this is from colours used as they are very plain and dull but brightened from the baby blue colour which promotes the title of the magazine 'Entertainment', the colours used also link in well with the image used as it is very dark and subtle yet the Johnny Depps eyes are showing that he is a strong independant character that shows no fear. This image also help to show the target audience as if the target audience were women the image of Johnny Depp would be more sexy and maybe reveal flesh that would catch a womens eye and have writing that is flirtatious were as this magazine targets men as the writing used on the cover is very bold making it easier for men to read but also very plain and simple.
The film poster shows that the film genre is a historical thriller film. This is shown through the mise-en scene as the characters hair is very wild and links well with the clothing as it is from an older era and shows how the character is of a poorer class, also the make-up on the character has been used to make his face very pale with darkened eyes this also links in well with other techniques used creating a creepy atmosphere and representing the genre.
The masthead of the magazine has been used in a light blue and very bold making it stand out. The masthead has been placed on top of the cover photo but sometimes the masthead is placed under the cover photo, with the masthead being underneath this represents how the character of Sweeney Todd maybe hidden from society.
Although this film magazine is very bland and plain it does contain small cover lines on other famous actors of which are talked about within this magazine, this has been used in a small font and writing in white to contrast with the grey, dull background.
'Entertainment' film magazine is different to other american film magazines as it comes out each week rather than monthly compared to 'Total Film' magazine' which is issued out every month.
The unique selling point of this magazine would be the famous person which for this week would be 'Johnny Depp'. He is the selling point as he is well known and is loved by the audience worldwide for his unique humour and characters. Johnny has starred in a variety of films such as child films such as cartoons and Charlie and the Chocolate Factory to films of a comedy genre such as Pirates of the Caribbean and then to serious musical films such as Edward Scissor Hands and Sweeney Todd in which he is representing and promoting in this film magazine.